Competitor and Talent Benchmarking
Finding new ways to outperform your competition.
2020/21 saw companies in every sector and in every country pivot their business strategy to survive or to exploit opportunities presented by covid. Many have also undergone fundamental restructures as new skills and experiences are demanded in the Boardroom. The winners and losers are starting to emerge already, and we are helping clients benchmark their progress against their peers to ensure they thrive as the world economy rebalances.
Competitor and Talent Benchmarking
The difference between a good business and a great business is in the ability of its leaders to adapt quickly and make the right decisions about future strategy. A key to this is having credible information about customer buying behaviours, product innovation, disruptive technology, and competitors.
Competitor insight is a tool that allows organisations to benchmark themselves against their market accurately. By looking at the competitive landscape, HR and TA leaders can effectively assess their compensation and benefits packages, training and internal management support, allocation of resources, and even their business structure to effectively attract and retain talent.
Our dedicated Insight & Talent Analytics team provide these competitor insights. We help you gather a different perspective of the markets in which you operate and those you might be considering. We do so through a combination of analysis of publicly available data and conversations with the experts in those markets.
How talent research supports competitor insights.
In every sector, staying at the forefront is getting tougher.
Whether it's discovering how your competitor’s teams are structured, how budgets are allocated, what is behind restructures or changes in strategy, or what technology is being deployed by the best-in-class organisations in other sectors, our insight services can help you with competitor benchmarking and give an accurate assessment of the external landscape.
We enable you to create tactical plans that focus on immediate improvements and strategic roadmaps requiring long-term investment by providing intelligence.
Competitor benchmarking and insights can help you determine where you currently stand against your immediate competitors and global exemplars, and help shape the steps you need to take to gain a competitive edge and succeed.
Our Approach
Our team of highly experienced and professional consultants and researchers build a bespoke insight programme, discussing your key business challenges before devising a project to give you the data to address them.
We gather, sift, and evaluate intelligence from the public domain, collect opinions and perceptions from online sources and databases and then layer personal market insight from those involved with the market in focus. We do this for clients who want to benchmark their business against regional or global markets, using our extensive in-house language capabilities to ensure our primary research is always gathered by a native speaker.
This approach to competitor insight allows us to accurately assess the structures, opportunities, trends, and prospects in each market, and bring the most relevant information to bear to help our clients solve their critical business problems. We work alongside you to compare and interpret the resulting intelligence to provide your business with unique and unparalleled competitor insight.
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